The Convertd Blog
Keep it relevant with Google: How to organise your information to make it universally accessible and useful
This month I returned to the University of London to deliver my Understand Google course, following workshops at UCL and Birkbeck earlier in the year. Unexpectedly, my most recent course was significantly better than previous outings. This post explains why and in...read more
Converting the next generation of university graduates: Understand Google workshops in Birkbeck and University College London
It’s been a busy start to the year for Convertd. On the 14th January, I delivered the Understand Google workshop as part of Birkbeck’s Readiness for Work program. Five days later I was at University College London (UCL) doing the same for the Advertising, Marketing...read more
In the first part of this article, we explored organisations that made data-driven decisions that catapulted them to the top: Tesco and the Clubcard; Apple and the iPod; Oakland Raiders baseball team; and Uber. If you haven’t read the first partyet, we’d recommend you...read more
The Internet has changed business in several ways. But marketing objectives have remained the same through the centuries. Get more customers, make them spend more and keep them for longer. What has changed is the marketing opportunity that online provides that I...read more
Describe FishBrain in a few sentences. FishBrain is a social network and mobile app for the world’s biggest hobby. There are 60 million people who fish in the US alone, more than the number of golfers and tennis players combined. The global fishing market is worth 48...read more
Everybody has their favourite place to eat. It might be that cafe on the corner that offers one thing but cooks it to perfection. Or that little gem you find on holiday where mama’s cuisine tastes so good you end up eating there every night. Although a lot is said...read more
We are delighted to host the second Creative Disruptor conversation that showcases internet businesses that are challenging their industries. Raising our glass (and slightly bastardising) the Austrian economist Schumpeter's concept of creative destruction, this is a...read more
We love to learn and we love to teach. Our courses break seemingly complicated concepts into small digestible chunks and explain them using analogies. This is because analogies are both effective and memorable. Over the past couple of months we've written a set of...read more
Creative Disruptor: How Xero has transformed accounting and Small Business operations forever. A conversation with Gary Turner, Xero Managing Director, UK.
Creative destruction. Sounds pretty menacing doesn’t it? But don’t fear - rejoice! Innovation should be celebrated as it makes the world a better place. In 1942, the Austrian economist Joseph Schumpeter described a process of ‘industrial mutation that incessantly...read more
What do Fishing and Football have in common with Google Adwords? (spoiler: Jose Mourinho’s Search Tactics Revealed).
I love to teach using analogies. I do this because they make unfamiliar concepts familiar. They are also memorable. It’s no surprise that Steve Jobs used analogies to introduce Apple products to the market. Or to learn that Ford Motor’s assembly line was conceived...read more