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The Digital Marketing Glossary.

AdWords

AdRank

Anchor text

Assisted conversions

Attribution

Backlinks

Black hat

Bounce rate

Click

Click Through Rate (CTR)

Conversion

Conversion tracking

Cost per Acquisition (CPA)

Cost per Click (CPC)

Dimension

Google Analytics

Impression

Last click attribution

Match Type

Metric

Multi channel attribution

Pay per Click (PPC)

Quality Score

PageRank

Preroll

Relevancy

Search Engine Marketing (SEM)

Search Engine Optimisation (SEO)

Search Engine Results Page (SERP)

Search funnels

Search Query

Trueview ads

White hat

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