A digital marketing school teaching you all you need to know about Google, delivered in two hours by an insider.

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For MBA Students

We teach students via career services or university societies. Learning about Google helps those seeking careers in advertising, journalism, consultancy or law.

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For Management Consultancies

We deliver our course to consultants so they understand how Google is and could impact their clients. Our training often takes place at team offsites.

For Private Investors and Venture Capitalists

We also train investment firms to fully exploit Google’s products, especially those with a foundation in traditional marketing who need to better understand digital.

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We’re Convertd, a digital marketing school that comes to you.

We’ve been tooling up senior executives, marketing teams, law firms and university graduates since 2010.

Building on our experience of working at Google, we’ve developed the one-day Understand Google (UG) course, based on our interactions with hundreds of businesses.





Digital ignorance is not bliss

Google has changed business. To not understand how it works or what it can do, is to not fully understand modern business.

Our Understand Google (UG) Course will equip you with the knowledge to fully exploit Google’s products.

You will learn the differences between online and traditional advertising, Search Engine Optimisation, Google AdWords, Display Networks, Mobile and YouTube as well as Data Analytics. And you’ll have an understanding of digital marketing’s key concepts.

The UG course has been written by a former Googler and is based on his interactions with hundreds of businesses of all shapes and sizes. It is highly interactive and has gained plaudits from CEOs to Small Business Owners, from Law Firms to university graduates who are in search of relevant skills for the workplace.


Our Understand Google course gives you answers.

And after one day with us, you’ll be asking all the right questions.

Digital World

Why digital?
First we set the scene by reviewing why digital advertising is so powerful compared with traditional offline forms.

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What is Google?
We explore the founding of Google. Understanding their mission enables you to get the most out of their products.

Google search

How do I get on page one?
We review what the Google Search engine loves when it indexes websites, covering site architecture and content

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How to master Adwords?
We explore Search Engine Marketing and dispel common myths like the fact that it isn’t just money that gets you to the top.

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What’s Display, Mobile and YouTube?
We cover other forms of digital advertising like Display, Mobile and YouTube and the key factors for success.

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What do I get when I graduate?
Each participant will receive brilliant end of course materials with cheat sheets for all the topics covered and an UG Course Certificate.



Over 500 people trained.

We are proud of our track record of teaching over five hundred professionals.

“Frederic has been absolutely key to our business in coaching our Executive Management, Advocacy Analysts, and Engineering team on what Google does and how it impacts modern business. His simple explanation and enthusiasm is infectious. Get him in, you won’t regret it!”

Mike Adam

Technology Entrepreneur

“Convertd has changed the way my business markets itself, especially how it uses YouTube. We have filmed a set of video testimonials which are now top of Google Search for key terms in our sector. The UG course has proved invaluable to understanding business in the digital age.”

David Hilliard

Mentor Europe, Chief Executive

“Frederic came into our London law firm and gave his course to a group of our media lawyers. His mastery of Google’s technology and how it impacts online advertising added to our expertise in helping clients navigate the ever-changing world of digital advertising and media”.

Charles Swan

Head of Advertising, Swan Turton

“I enrolled on the UG course to help sell our advertising technology to brands. Frederic was brought in to teach us about Google and digital marketing. The course was eye opening – I had no idea of the power of Google and it has really helped me articulate the product to the market.”

Paulo Riber

Business Development

Want to Understand Google?

Contact us below to book an Understand Google course. We’ll be in touch with availability. Note: I only run the course five times a year.