A digital marketing workshop teaching you all you need to know, delivered in two hours by an ex-Googler.

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For MBA Students

We specialise in teaching MBA students. In two hours, MBA students learn practical insider knowledge, tips and shortcuts to complement a theoretical business school education, leaving them ready to land a dream job and thrive.

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For Management Consultancies

We teach management consultants so they understand how digital marketing impacts their clients. The workshop usually takes place at team offsites.

For Private Investors and Venture Capitalists

We also train investment firms. Understanding digital helps Private Equity and VC associates improve investment decisions and portfolio management.

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We’re Convertd, a digital marketing school that comes to you.


We’ve been tooling up MBA students, Management Consultants and Private Equity and Venture Capitalists since 2010.


Building on our experience of working at Google, we’ve developed the two-hour Convertd workshop, based on our interactions with hundreds of businesses.

WE SWITCH ON AND STRENGTHEN DIGITAL BRAINS

5 YEARS OF KNOWLEDGE PACKED INTO 2 HOURS

INTERACTIVE AND IMMERSIVE LEARNING

ACTIONABLE INSIGHTS THAT WILL BOOST YOUR BUSINESS

Digital ignorance is not bliss


Google has changed business. To not understand how it works or what it can do, is to not fully understand modern business.

Our Convertd Workshop will equip you with the knowledge to not only fully exploit Google’s products but also understand digital marketing.

You will learn the differences between online and traditional advertising, Search Engine Optimisation, Google AdWords, Display Networks, Mobile and YouTube as well as Data Analytics. And you’ll have an understanding of digital marketing’s key concepts.

The Convertd Workshop has been written by a former Googler and is based on his interactions with hundreds of businesses of all shapes and sizes. It is highly interactive and has gained plaudits from MBA students, Management Consultants, Private Equity analysts and Venture Capitalists.

WHAT YOU WILL LEARN


Our Understand Google course gives you answers.

And after one day with us, you’ll be asking all the right questions.

Digital World

Why digital?
First we set the scene by reviewing why digital advertising is so powerful compared with traditional offline forms.

Drive Img

What is Google?
We explore the founding of Google. Understanding their mission enables you to get the most out of their products.

Google search

How do I get on page one?
We review what the Google Search engine loves when it indexes websites, covering site architecture and content

 Adwords Img

How to master Adwords?
We explore Search Engine Marketing and dispel common myths like the fact that it isn’t just money that gets you to the top.

 YouTube Img

What’s Display, Mobile and YouTube?
We cover other forms of digital advertising like Display, Mobile and YouTube and the key factors for success.

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What do I get when I graduate?
Each participant will receive brilliant end of course materials for all the topics covered.

HAPPY CONVERTS

 

Over 500 people trained.

We are proud of our track record of teaching over five hundred professionals.

The digital marketing workshop was one of the best things I have been to at London Business School.

Saadat

MBA at London Business School

The Convertd workshop was the most valuable event I've been to at London Business School so far.

Pauline

MBA at London Business School

I am still amazed at how much I learned from the digital marketing workshop in only two hours.

Patricia

Executive MBA at London Business School

The workshop was very insightful and practical and will definitely help me promote my school in India.

Prerna

MBA at London Business School

Many thanks for the great workshop today which was packed full of interesting and practical insights.

Francesca

Executive MBA at London Business School

I absolutely loved your workshop at LBS. It really opened my eyes to a lot of areas in digital marketing.

Basim

Executive MBA at London Business School

I've been a marketer at P&G and that was the best digital marketing workshop I've ever had.

Hafidh

MBA at London Business School

Frederic knocked the ball out the park - you won't find a better digital marketing workshop.

Brian

MBA Student at IESE

Want to Understand digital marketing in 2 hours?

Contact us below to book the Convertd Workshop. We’ll be in touch with availability.